Contact Info

Claire Alexander

Co Founder

One of the reasons I decided to start an international business network was to build prosperity and connections amongst a large community of businesses, so lots of businesses can thrive, as opposed to investing in one tech start up! I might not become as wealthy but I’m happier creating businesses based on what sets my heart on fire.” interviewing Claire


A Stirling lass, Claire, is an award-winning event producer, business woman, guest lecturer, mentor and speaker. She is the co-founder of Africa Scotland Business Network, Firecracker Marketing & Events and community platform Illumi.Nation. She was announced as a Global Scot in 2021 by Scottish Government and has recently been appointed onto the Institute of Directors central Scotland committee. She is also a board member of top performing arts NPO in South Africa, The Rainbow Academy. 


A graduate of Strathclyde University Business School in Glasgow, the friendly city was also where Claire excelled in sport, swimming for the City of Glasgow and Scotland. A head-on car crash re-directed Claire into football and on recovery, she played in the Scottish premiership and represented Scotland women’s University football team. Claire has lived in South Africa since 2007, where she co-founded her first business at the age of 28. Her vast network and her ability to connect and understand people from all walks of life has helped ASBN grow into an international network in 11 countries. She lives between Scotland and South Africa and her hubby Bernard’s homes in Zambia and Botswana. She has two children, Eilidh, 3 and Caelan 1.