1. Connecting with Africa Scotland Scotland Business Network

Africa Scotland Business Network (hereinafter ‘ASBN’, ‘we’ or ‘us’) is an independent, international business network based in Africa. It is driven by membership and corporate, social and governmental partnerships. ASBN was created to formalise, promote and manage the Scottish business diaspora in Africa whilst facilitating and nurturing meaningful high level relationships between Africa and Scotland.

ASBN is committed to protecting your personal information in accordance with the laws concerning data protection and personal information. This privacy notice explains how the ASBN uses your personal data for internal marketing and business relations purposes. Should you have any questions relating to this privacy policy, please contact Stephanie McDonald Stephanie@africascotland.network or call +27 82 448 9239.

  1. Data Controller

For the purpose of data protection laws notice, ASBN is the data controller as the organisation in control of processing and managing your personal data, covered by this notice.

The ASBN is registered as a company in South Africa and Scotland and head quartered at


11th Floor Touchstone House,

7 Bree Street

Cape Town

Republic of South Africa



  1. Why do we collect your personal data?

Your information is used by ASBN to keep in touch with you, to better understand how we can assist you and how you’d like us to engage with you. Collecting your information helps to keep you informed of ASBN activities and developments, to provide services to you and to identify programmes which may be of interest to you. Collecting and using your information allows us to better support our members and advances the aims of the ASBN as a world leading business network.

We will also use your personal data to contact you about news and important developments concerning ASBN and it’s partnerships.


4. The lawful bases for processing your information

The main lawful basis for processing your personal data for the purposes set out in this Privacy Notice is that it is necessary for the pursuit of ASBN’s legitimate interests and obligations. We will always handle your personal data securely and minimise its use and there is no statutory or contractual requirement for you to provide us with any personal data. You have the right at any time to withdraw your consent to us using your personal data.

ASBN processes the information outlined in this Privacy Notice in pursuit of our legitimate interests in:

  • Communicating with members, partners, sponsors and suppliers
  • Providing members with benefits and services to fulfil our obligations to you as a member or partner
  • Allowing ASBN to achieve it’s strategic and operational goals
  • For financial and statistical analysis

Whilst we rely on legitimate interest as the lawful basis for processing where this is not overridden by the interests and rights or freedoms of the data subjects concerned, we also recognise that it is not the only lawful ground for processing data. As such, where appropriate, ASBN will sometimes process your data on an alternative lawful basis – for example, because you have given us consent to do so e.g. email communications regarding our business activities, events, programmes and campaigns, or where we have a public task to do so.

  1. Your information

ASBN maintains a record of members, partners and sponsors. We also record personal information that you give us during your interaction with ASBN e.g. registering for an event, sponsoring an event, professional activities or updating your details. The data we hold includes:

  • Name, job title, gender and date of birth;
  •  Contact details including postal address, email address, phone number and links to social media accounts;
  • Your career highlights and other life achievements;
  •  Your recreational and interests outside of your business life;
  • Family and spouse/partner details and your relationships to other ASBN members
  • Records of communications sent to you by ASBN and records of correspondence received from you;
  • Media articles about you;
  • information on your engagement in University meetings, events, groups or networks;
  • Sensitive personal data (e.g. data relating to physical disabilities) which will only be held if it has been provided by you for a specific purpose (e.g. event planning);
  1. Other information sources

The majority of the personal data we store and process is given to us by our members and sponsors , but we may obtain some data from other publicly-available sources. These include:

  • Company websites;
  • professional networking sites such as LinkedIn;
  • Reputable press sources.
  1. Data analysis

We combine the information you provide to us with information available from external publicly-available sources, such as those listed above. This is known as data-appending and enables us to re-connect with you in the event that you have changed your address, job, phone number or email address and not provided it to us.

Data may also have been obtained from recognised third parties such as a contractually bound service provider.

We may also use information from publicly-available sources, such as those detailed above, to carry out research to assess your inclination and capacity to maintain your membership or partnership with ASBN. This is known as prospect research and may include collecting and storing data relating to you that is in the public domain (such as career history and directorships) as well as data that has been provided by you.

We may use automated or manual analyses to link data together and to ensure communications are relevant and timely, and to provide an improved experience for our alumni and supporters. Understanding your background, capacity and willingness to support University projects helps us make appropriate requests at the right time and level for you.

  1. Updating your contact details

We value our relationship with you and we will use your personal data to ensure we contact you in the most relevant and appropriate way, to improve our services and ensure we work efficiently and effectively.

In order to keep your details up to date, we will check against publicly-available sources to verify whether the contact details we have for you are correct, and, where appropriate, update them. We appreciate you letting us know when you have moved, changed job or have a new phone number or email address.

We may process your personal data, including data from the public domain, for due diligence purposes if you are being considered for an award, speaking at or attending an event, or where you wish to sponsor or partner with us.  

  1. Managing your information

Information about how you can manage the ways that we contact you, including how to opt out from some or all contact from ASBN, is outlined below

You have the right to:

  • ask us for access to, or rectification or erasure of your data
  • restrict processing (pending correction or deletion)
  • object to communications or direct marketing
  • Right to object automated data profiling
  • Right to rectification of your personal data

The security of your data is important. ASBN will never sell your data. We will also never share your data with anyone to use for their own purposes unless disclosure is permitted or required by law.

Where necessary, to assist with the organisation and security of an event we may pass attendee names and details to suppliers to fulfil the professional execution of the event.

  1. Communicating with you

We want to communicate with you in a way that meets your needs and requests. Communications may be sent by post, telephone or electronic means, depending on the preferences you have indicated. You have the right to choose not to receive these communications at any time, and clear and unambiguous opportunities to do so are included with all communications. If you wish to alter how you receive communications or you wish to stop receiving communications altogether, you can change your preferences by contacting ASBN at any time.

  1. How we protect your data

Your personal data will be managed securely. Access will be restricted to only those staff or authorised agents who require it to serve our members and partners and the operations of the business. ASBN may employ technical and web developers necessary to ensure the security of your data.

We work with carefully selected partners who carry out work on our behalf in Scotland. These partners will be acting on behalf of ASBN and it’s members, for the purposes set out in this privacy notice.

Partners working on behalf of the network will never use your data for non ASBN purposes. We do not store any paper credit/debit card details after any transactions has been processed via our website or at events.

Digital technology may be used to monitor the impact of our communications and improve the effectiveness of the ASBN communications, such as email tracking to record when an email is opened and which links are clicked. We monitor website visits and use tools such as Google Analytics to improve our website and services.

  1. Your rights and changes to this policy

Depending on the lawful basis for processing, you may have the right to:

  • be informed as to how we use your data (via this Privacy Notice);
  • find out what personal data we process about you and obtain a copy of the data, free of charge within one month of your request. We may make a charge for additional copies of the same information;
  • ask us to correct inaccurate or incomplete data;
  • update, amend or rectify the contact information we hold about you by contacting us at hello@africascotland.network
  • change your communication preferences at any time to restrict how we process your data, or opt out of some or all communication from the Alumni & Development Office
  • ask us to remove your data from our records (though some may be retained for legal purposes and holding business records on file.
  • withdraw consent to process your personal data at any time, where it is used as a lawful basis for processing;
  • object to, restrict the processing of, or request erasure of your information for any of the purposes outlined above;


We will publish any changes we make to this data protection policy on our website www.africascotland.network