Dear Member


Welcome to Africa Scotland Business Network’s second newsletter of 2023. We hope you’re all off to a great start to the year. The world is changing and advancing rapidly so our newsletter content is designed to help you take a deep breath, inspire you and provide a positive insight into the incredible projects and achievements of your fellow member’s companies. We want to share your news, too. Usually, there’s always an opportunity for you to get involved with ASBN projects or member projects. This month, take a moment to reach out to the 95 member companies that you have direct access to and as always, reach out to our team if you need any assistance. 


Claire, Nicola, Belinda, Dibuseng & Clint



ASBN’s first masterclass of the year takes place 16th March 13h00 GMT / 15h00 SAT. This interactive and practical masterclass will be led by ASBN’s marketing lead and marketing director at Firecracker, Nicola Probyn, and UK-based Chief Marketing Officer of Pulsant, Mark LewisNicola and Mark will unpack how to build a differentiated brand in the online space; how to grow an online community; build an effective and integrated sales funnel; and how to reach new markets cross border. 


Your company has the opportunity to receive a digital audit which will be used as a live case study. The virtual masterclass will take place for one hour on zoom. All member companies and their staff are welcome to participate. If you would like to take part as a case study, contact and register below for the masterclass!


Clyde Travel Management specialise in supplying travel services to the Marine, Offshore and Corporate sectors. Through proprietary booking technology Consort, 360 risk and duty of care solutions, data insights as well as policy, approval management and supplier procurement, Clyde Travel Management support their customers with customised airfares for crew and onshore business travel, through to global travel programme management. Please help us welcome on board Paul Cronjé and Melanie Quinn (pictured) and their global teams to ASBN.

ASBN welcomes on board our first association SOUTH AFRICAN PROTECTIVE EQUIPMENT MARKETING ASSOCIATION (SAPEMA). SAPEMA represents manufacturers and importers of personal protective equipment and lobbies on their behalf with authorities such as the SA Bureau of Standards. SAPEMA can assist members with quality services and products, safe and correct equipment as well as compliance. Thank you to Gary De Vogel, CEO Africa of member company Hi-Tec for connecting SAPEMA to ASBN. Gary is the current Chair of the Board of SAPEMA.

Monique Ferguson of Volume Leadership Coaching joins ASBN. Monique is an ‘impact-obsessed’ Professional Certified Leadership Coach (PCC) ICF. She’s originally from South Africa but now lives and directs her consultancy from Edinburgh. 

Monique looks forward to connecting with members across the world in ASBN. Her South African knowledge and understanding of Scotland’s ecosystem will undoubtedly come in useful for many companies in ASBN. Welcome Monique!



ASBN members, University of Stirling, are offering members the fantastic opportunity to propose projects for postgraduate students that will assist your business. Projects can be based on many subjects relevant to business management e.g., growth, analytics, data science, sustainability and marketing etc. Projects are part of the students’ coursework so there are no employment costs. Requests need to be submitted asap to Eunice Atkins ( Students will begin projects this June 2023.


Former BBC correspondents Karen Allen and Tara O’Connor, founders of Africa Risk Consulting, co-produce and co-host Africa’s most successful podcast on political, economic, social, technological, and cultural news across the continent. The latest show is on the Nigeria election and it’s not to be missed. The election results are out for Africa’s largest country by population. Get the insights from ARC below. 


#VesselOperators #ShipOwners #LogisticsProviders #PortOperators

ASBN members, Sercel provides companies with the essential tools needed to streamline maritime operations and ensure efficient, cost-effective, and safe operations through their Marlin Application Suite. Discover more in their latest case study on how Marlin connects logistics and maritime operations in a seamlessly, enabling real-time decisions to be made prior to the vessel being loaded and while it is at sea. Click below or connect with Allan Campbell directly at Sercel.  



ASBN will be rolling out our global city ambassador program for members who want to represent ASBN in cities across the world, assisting ASBN with a stronger ‘presence’ on the ground, whilst receiving enormous value in terms of profiling, networking, and marketing. If you’d like to enquire about taking the reigns in your city, please contact Claire on


We’re already off the mark. Port Louis (Mauritius), Houston (USA), and Pretoria (South Africa) have already been adopted by members Nick Shah OBE of SJ Group International in Mauritius, Patrick Kuys of Gulf Marine Contractors in USA, and Michelle Janse Van Renseburg of Nimacc Business Solutions in Pretoria.